What are the challenges in the industry?

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Well, it’s B2B which does more volumes and about 98 per cent of business comes from this category. Meanwhile, the growth rate has been higher with B2C category. A couple of years ago people never thought of giving gift cards at weddings or birthdays. But due to its convenience, more and more people are turning to gift cards and digital vouchers for presents. This category will continue to grow. 

The company’s brand image depends highly on such criteria. Setting aside like a pen; think out-of-the-box. This ignites client ’s impression about your corporate image.

For any gift card, banks are the biggest drivers of growth. Now, with banks themselves aggressively promoting a brand or a certain product, it’s a win-win for both customers and brands.

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For example, let’s say Axis will give a voucher to its customer to shop from a certain brand, of which the person is not a customer. When there are offers or discounts, there is natural push to buy from a certain brand. Again loyalty points are given to the customer which adds up for customer loyalty. Hence, such collaborations are win-win for both.

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The key challenge has to be that the super hyper local retail outlets are out of the ambit. Gift cards have not reached this segment which means about 50 per cent of the market has not been covered. The kirana and neighbourhood stores have huge potential and our aim is to work with these stores also. 

The main goal of technology is to deliver a business-class, secure, and simple cloud-enabled WAN connection with as much open and software-based technology as possible. 相關文章

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